It took a North Texas legend to come up with a name as super as Super Bowl

If weather permits and they throw open the big top on Cowboys Stadium for Super Bowl XLV in 2011, don’t be surprised if some in attendance swear they see a large smile forming in the sky directly overhead.

Somewhere up there, Lamar Hunt has bragging rights.

The man who originally dubbed the NFL title game between the NFC and AFC champs “the Super Bowl” might be North Texas’...

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The North Texas Commission is working to ensure that the region’s first Super Bowl won’t be its last

Dan Petty and the North Texas Commission will have their fingerprints all over the first Super Bowl XLV football that soars through the Cowboys Stadium air come February 2011.

All along, Petty has helped guide the flight of the North Texas Super Bowl efforts. But come game day? He will not just be...

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Robbie Douglas and the Host Committee want to make sure everyone knows about the unique opportunities available via the NFL’s Emerging Business Program

On a given Sunday, the passions of Super Bowl XLV will rock a stadium in Arlington and enthrall a worldwide television audience. But the fruits of those passions could impact the North Texas business community long after the game has come and gone.

That’s Robbie Douglas’ game plan. And it’s also...

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The countdown clock to XLV is now under 600 days as the North Texas Host Committee looks to its counterparts in South Florida to gauge progress

The year 2011 may seem off in the hazy distance to some. But Super Bowl XLV is on a fast course, as odd as it sounds, rolling toward North Texas like a huge, beautiful storm.

Tara Green and Kit Sawers are just back...

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Super Bowl XLV will be great for local businesses — and a study currently being produced should prove it

Let the records show the economic impact study for the greater Houston area for Super Bowl XXXVIII in 2004 was $340 million. Talk about the green, green grass of home.

For the Super Bowl in Miami in ’07, it was $400 million. For Phoenix in ’08, $500 million.

These figures are not determined by sliding one’s fingers into a big spinning barrel and selecting the lucky winner. They...

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North Texas football legends are doing whatever they can to make sure their home region shines come Super Bowl XLV

Emmitt Smith remembers the first time he saw North Texas, skyscrapers glowing in a tar black sky. 

The Cowboys had drafted him in 1990 out of Florida, his home state, following a horrible 1-15 season. They had a heavily-battered young...

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George & Reba Rock the House as the home of Super Bowl XLV stages its first event.

ARLINGTON, Texas - The old stadium was built for football, but housed a few other things, too.

But this massive place called Cowboys Stadium — home to Super Bowl XLV in just over 600 days — was built for everything.

And that "everything" part began here Saturday night with a smashing debut for...

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With Cowboys Stadium ready for its inaugural events, we take a look at the region’s original football temple — Amon G. Carter Stadium in Fort Worth

Close your eyes and listen. Can you hear it?

The rumble on the field.

The roar of the band.

The fans’ frenzy as the Frogs finish off yet another opponent.

You can probably smell the hot dogs, too.

After all, Amon G. Carter Stadium is one of those places where the sights, sounds and smells never leave your memory. When it opened in 1930,  awestruck onlookers...

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How big is big? Cowboys Stadium answers that question with mind-boggling numbers

Super Bowl XLV may still be better than 600 days off, but the game will pass a significant milestone this week when its home – Cowboys Stadium in Arlington – holds its first event. Saturday night a capacity crowd is expected to listen to the music of country icon George Strait.

With the new venue ready to welcome its first guests, it again begs the question, just how big is this billion...

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