The North Texas Super Bowl XLV Host Committee has retained the services of Los Angeles-based Premier Partnerships, a nationally recognized sports and entertainment sales and marketing firm focused on creating sponsorships for major facilities, events and properties. Premier Partnerships, which has a Dallas office, will focus on assisting the Host Committee with inventory, asset valuation,...

The story has been passed through Cowboys lore because it is one of loyalty and leadership and Roger Staubach.

There’s this steep, imposing hill looming like a dare outside the old training facilities of the Dallas Cowboys in an era when players worked summer jobs and did not always report to camp in tip-top shape...

To make history, first you must know history.

North Texas meet History.

While the goal of the North Texas Super Bowl XLV Host Committee is to assist the NFL in staging the grandest championship game in league history, achieving that high-water mark won’t be easy. There’s a reason why the Super Bowl annually breaks its own record to become the most watched event in television...

My favorite memory from the four Olympics I’ve attended wasn’t watching Michael Johnson win gold or Michael Phelps make history.  In fact, it’s not about an athlete at all.

The scene unfolded early one morning at the 2000 Summer Olympics in Sydney, where I was working my first Olympics for NBC Sports. I had just passed through the metal detector on my way into the International...