FORT WORTH − Super Bowl XLV is two years away, but the party officially starts barely a year from now at Fort Worth's Bass Performance Hall, organizers announced Thursday.

The North Texas Super Bowl Host Committee will sponsor what officials call an unprecedented 60 events in the year leading up to the February 2011 Super Bowl in Arlington. The first will be a concert in March 2010 at...

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FORT WORTH — Brace yourself: The buildup to Super Bowl XLV is just around the corner.

More than 60 events will be hosted in the year preceding the Super Bowl at the new Dallas Cowboys stadium in Arlington, beginning with a concert at Bass Hall in Fort Worth in March 2010.

"We are planning an entire year of buildup, a crescendo to February 2011," said Bill Lively, chief executive...

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DALLAS (AP) −On tables and desks all over the offices of The North Texas Super Bowl host committee, the countdown to the big game is on. Days, hours, minutes and seconds can be seen slipping away on rectangular, black countdown clocks about the size of a stapler. They arrived as a gift from a sponsor, but were so popular that hundreds more have been ordered.

"I look at that clock every...

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FORT WORTH – Before the 2011 Super Bowl is played in the Dallas Cowboys' new stadium between the two major cities, the NFC champion will spend the week preparing for the game in Dallas and the AFC team in Fort Worth.

The North Texas Super Bowl host committee said Thursday that the unprecedented early designation of hosts cities for the conference champions — 709 days...

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Historic announcement reinforces regional nature of Super Bowl XLV

On Feb. 26, the North Texas Super Bowl XLV Host Committee announced that the NFL made a historic designation in regards to Super Bowl XLV. For the first time the league has designated host cities for the conference champions. Fort Worth will serve as Host City for the AFC Champion, while Dallas will welcome the NFC Champs.

The designations were formally revealed today at a Media...

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NORTH TEXAS Area Super Bowl planners land corporate support

There maybe fewer corporate jets at this year's Super Bowl in Tampa, Fla., but the North Texas Super Bowl host committee has been able to bring in the big sponsors for its game in 2011.

Chairman Roger Staubach said the committee has landed eight "founding" sponsors who have pledged $1 million each to help the region host Super Bowl XLV

"We have eight, and when I get back, we have...

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Getting ready for the biggest Big Game Delegation in Tampa hopes to outshine past events

There's nothing like the Super Bowl, especially for the North Texas contingent charged with putting on the 2011 edition of the nation's most-watched sporting event.

That's why they are in Tampa, Fla. — host committee members, mayors and police officials — observing firsthand how Super Bowl planning translates into on-the-field reality. It's also a chance to work toward fulfilling the...

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N. Texas host committee goes on all-out marketing blitz

Two years before the world comes to North Texas for this region's first Super Bowl, area officials were doing their best this week to make themselves known to an influential slice of the world's media that is assembling in Tampa, Fla., to cover Sunday's matchup between the Arizona Cardinals and the Pittsburgh Steelers.

Located in the media center at the cavernous Tampa Convention Center...

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Tampa proved a great host for Super Bowl XLIII — and provided a valuable road map for future host cities

It's been over two weeks since the final gun sounded on the Tampa Super Bowl, yet Reid Sigmon and staff are still at work. In fact, the offices of the Tampa Bay Super Bowl Host Committee will likely remain open as late as April. What took two years to build — and some four hours to play — must now be slowly dismantled.

Sigmon, Executive Director of Tampa’s Super Bowl efforts, offered...

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The five most commonly overheard questions at  Super Bowl XLIII about the Cowboys’ new stadium:

5. “Just how big is that scoreboard?”
A: 160 feet long (going from the 20 to the 20) and 70 feet high. For fans seated in the stadium, it’ll be like watching a 65-inch HD television from 15 feet away.

4.“How high is the retractable roof?”...

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No Super Bowl experience is complete without a visit to “Radio Row” in the Media Center. The area is made up of hundreds of sports-talk radio stations from around the country, all broadcasting live.

Three radio stations from the area made the trek to Florida—Sports Radio 1310 AM The Ticket, ESPN Radio 103.3 FM and 105.3 FM, The Fan.  All three were gracious enough to invite guests from...

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The Host Committee traveled to Tampa hoping to gain insight into its role in producing the big game—mission accomplished

They say that the actual Super Bowl game is simply a punctuation mark on a week-long celebration that encompasses the host city. That’s because in the seven days prior to kickoff, the NFL and host committee execute roughly 60 events in the region—everything from fundraisers (like celebrity bowling events and golf tournaments) to lavish VIP receptions and media parties meant to show off the...

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With offices already open in Dallas and Fort Worth and with a third to soon open in Arlington—planning for Super Bowl XLV hits high-gear

ARLINGTON – Super Bowl XLV took another step closer to reality last week as the North Texas Super Bowl XLV Host Committee opened its Dallas and Fort Worth offices and announced the hiring of nine members of its professional staff.

The North Texas Super Bowl XLV Host Committee is the organization responsible for the fulfillment of commitments made by the region to the National Football...

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