Since introducing their “You’re In Good Hands With Allstate” slogan more than 60 years ago, the Allstate Corporation has created one of the most recognizable brands in the U.S. That slogan is especially appropriate for their newest community partnership as the exclusive Presenting Sponsor of the North Texas Super Bowl XLV Volunteer Program.
The XLV Volunteer Program, which was launched...
As 145 American soldiers walked from their plane into Terminal D at DFW International Airport Wednesday morning, they were completely surprised to be greeted by President George W. Bush and Mrs. Laura Bush in a rousing SLANT 45 reception.
The crowd included military veterans, representatives from the USO Welcome Home a Hero program and a large group of shining faces belonging to...
In a move that combines music with football, the NFL Players Choir has been added to the lineup of the XLV Countdown Live From Cowboys Stadium Concert. The gospel choir will sing “America the Beautiful.”
The NFL Players Choir joins Tim McGraw, the University of North Texas 90-piece Symphony Orchestra, pianist Van Cliburn, and celebrations of Emmitt Smith and 50 years of Dallas Cowboys...
In the largest single undertaking by SLANT 45 to date, the kids of the West Dallas Community Center’s McMillan Center spent last Friday and Saturday morning putting a new coat of paint on their old home away from home.
Bank of America recruited more than 100 employees into this effort. They teamed up with Big Thought., the North Texas Super Bowl XLV Host Committee, volunteers from the...
As the Dallas Cowboys crank up their 2010 training camp Friday, one of the NFL’s great franchises will also take time this season to look back on a rich, 50-year history.
The North Texas Super Bowl XLV Host Committee will help celebrate that half-century of memories with its grand XLV Countdown Live From Cowboys Stadium presented by Frito-Lay on the evening of Friday, Sept. 10 — two...
As the kickoff to the biggest season of all NFL seasons approaches, the North Texas Super Bowl XLV Host Committee is huddling with the NFL League offices on a number of initiatives. One in particular is titled “Back to Football Friday.”
The NFL PLAY 60 campaign and United Way are teaming up for a first-of-its-kind program to make youth health and wellness a nationwide priority. Back to...
Hospitality in North Texas seems such a given, as natural as the pink sunrises. And throughout the NFL 2010 season, as the autumn months slide into winter and the play on the field intensifies, that hospitality will be on display to the world.
Hotels are already filling up, and special events are still being planned in many cities and towns all over North Texas’ four-county region (...
What can be said of 12 homeless children who went out of their way to find homes for homeless dogs?
That they have love in their hearts? That they have beauty? That they care for their community when afforded the chance?
All of the above?
Giving Back Team (GBT), composed of 12 second-through-eighth-graders living at Fort Worth’s Presbyterian Night Shelter, renovated Fort...
The University of North Texas Symphony Orchestra has played for many esteemed audiences over its 72-year history. But it’s unlikely the renowned ensemble of 90 musicians has ever performed before a larger crowd than it will see for XLV Countdown Live From Cowboys Stadium.
The concert, presented by Frito-Lay on September 10, will even include the orchestra joining country star Tim McGraw...
The three small girls from Fort Worth stood at the foot of the stage at Dallas’ House of Blues Tuesday afternoon as Jordin Sparks and her band towered over them onstage.
The awestruck girls were having trouble deciding which of Sparks’ songs they love most as the band sang and went through a sound check for that night’s performance.
“I like ‘Don’t Let It Go to Your Head’,” said 9...
Tickets for “XLV Countdown Live From Cowboys Stadium,” presented by Frito-Lay and starring Tim McGraw in concert, are on sale now.
The September 10 extravaganza at Cowboys Stadium includes honoring Dallas Cowboys great Emmitt Smith only...
Almost in the shadows of Cowboys Stadium, a tree grows today that was not there before. And soon, several thousand more trees will appear all around North Texas, compliments of what the NFL Environmental Program does for the communities that stage Super Bowls.
Leslie Nixon of the Miami Dolphins and a member of this past season’s South Florida Super Bowl XLIV Host Committee, had...
There was the year that Richard Seymour, then a defensive tackle for the New England Patriots, attended the Super Bowl Gospel Celebration three days after his father had died.
Seymour’s dad had preached to him as a boy the importance of church and gospel music. And after his father passed, Seymour said he considered it more important than ever to participate in that year’s Super Bowl...
The idea, from the very start, was to find a way to honor the late, great Tom Landry during North Texas’ first-ever Super Bowl celebration.
After all, for the first three decades of Dallas Cowboys history, Landry was the local name most synonymous with Super Bowls.
The idea became reality Tuesday afternoon at the storied Cotton Bowl Stadium in Fair Park when the North Texas Super...
There may never come another day in the history of Cowboys Stadium when fans enjoy more bang for their bucks than is likely on September 10.
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