Frequently Asked Questions

Cowboys Stadium North Texas Super Bowl XLV Host Committee
Super Bowl XLV Information
Super Bowl XLV Events

Emerging Business Program
Taste of the NFL
NFL Experience
YET

North Texas Super Bowl XLV Host Committee Events

Century in the Making
Kick-Off Concert Series
SLANT 45

Fundraising/Sponsorship
Media/Communications
Operations/Transportations
Tickets
Vendors/Merchandising
Visitors
Volunteers
Other Frequently Asked Questions
Fun Facts
Important Contact Information

North Texas Super Bowl XLV Host Committee

There are several ways for your organization or community to get involved. Click here for more information.

What is the Host Committee?
The North Texas Super Bowl XLV Host Committee is a private, not-for-profit, 501 (c)(6), Texas corporation governed by a Board of Directors. The Committee serves as a liaison between the National Football League and local efforts and has the ongoing responsibility for implementing North Texas’ plan for Super Bowl XLV.

What is the North Texas Super Bowl XLV Host Committee’s mission statement?
The Host Committee’s mission is to engage in responsible planning and take appropriate actions to ensure the readiness of North Texas to host its first ever Super Bowl. The Committee will appoint volunteers, confirm sponsorships and help plan and produce the myriad primary and ancillary events associated with the Super Bowl in ways to involve thousands of North Texas families, companies and organizations and in the process enhance Super Bowl XLV’s economic impact on the region.

Who serves on the staff?
For full list, click here.

What is the Executive Committee and Board of Directors? Who serves on these?
To effectively manage and execute the Host Committee’s responsibilities and obligations to the NFL and the region, the Committee has appointed a Board of Directors and Executive Committee empowered to render decisions and take actions on behalf of the Host Committee.

The Board of Directors:
For full list, click here.

What is the expanded Host Committee?
The Host Committee will meet quarterly, on dates, times and locations to be published annually. Roger Staubach will chair Host Committee meetings which will be designed to inform, empower and encourage Committee members to understand the importance of Super Bowl XLV and its impact on the region and to effectively execute their volunteer services and responsibilities.

Super Bowl XLV Information

Site: Cowboys Stadium in Arlington, Texas
Date: February 6, 2011
Game Time: 5:28 pm
Stadium Capacity: 80,000 and up to 100,000 for large events, such as Super Bowl XLV

Super Bowl XLV will be North Texas’ first time to host the game. North Texas was selected by the NFL owners as host city for Super Bowl XLV on May 21, 2007 at the Spring NFL Owners Meeting in Nashville, TN. Other bidding communities included Arizona and Indianapolis.

What is Super Bowl XLV?
Super Bowl XLV is a professional football championship game conducted by the National Football League. Participants include the champions of the American Football Conference (AFC) and the National Football Conference (NFC) of the National Football League. The winning team wins the Vince Lombardi Trophy.

Where will all the Super Bowl events be held?
ARLINGTON hosts:
-Super Bowl Game (Feb. 6, 2011)
-Tailgate Party
-Accreditation Center - Arlington Convention Center
-Kick-Off Concert Series - Cowboys Stadium (Grand Finale - Sept. 10, 2010)

DALLAS hosts:
-NFL Experience - Dallas Convention Center
-NFL Headquarters - Hilton Anatole
-Media Center - Sheraton Dallas
-Kick-Off Concert Series - Winspear Opera House (May 22, 2010)
-NFC Fan Party Fair Park, in unison with the Fort Worth Fan Party (Feb.5, 2011)

FORT WORTH hosts:
-AFC champions - Omni Fort Worth
-AFC practice site - Texas Christian University
-AFC Fan Party Downtown Fort Worth, in unison with the Dallas Fan Party (Feb. 5, 2011)
-Kick-Off Concert Series - Bass Hall (March 6, 2010)
-The Taste of the NFL - Fort Worth Convention Center (Feb. 5, 2011)

IRVING hosts:
-NFC champions - Omni Mandalay Hotel at Las Colinas
-NFC practice site - Dallas Cowboys Practice Facility

Super Bowl XLV Events

How do I get my event included on the Host Committee’s online calendar?
If you are hosting an event in the days and weeks leading up to Super Bowl XLV, you can apply to have it listed on the North Texas Host Committee’s Web site. The NFL and Host Committee have final approval of events that will be posted. You can submit your request to Rachel Tice at rtice@northtexassuperbowl.com or 214-252-5119.

My venue would be perfect for a Super Bowl party. How can I get my information to event planners?
The Host Committee maintains a database of event venues throughout the region. Venues from the database are suggested to party planners who contact the Committee based on their needs. Inclusion in the database does not guarantee an event booking. To add your venue to the list, please contact Rachel Tice at rtice@northtexassuperbowl.com or 214-252-5119 for the venue information form.

Can I show the Super Bowl at my event?
The NFL owns the copyright to all game broadcasts including the Super Bowl. Showing the game at an event, no matter the cost of admission, violates the League’s game viewing policy. As a general rule, the NFL does not allow the game to be shown on any piece of technology that is not normally used to view network television (i.e. movie theaters, projectors, etc. are not permitted). Small, private viewings are allowed through the NFL’s home-style exception, meaning that the game can be shown free of charge at small, social gatherings “on an apparatus that is normally used to broadcast regular network television in private homes.” There is no way for an event planner, even when affiliated with a sponsor, to purchase the rights to show the game.

Emerging Business Program

What is the Emerging Business Program?
It is the goal of the NFL that minority and women-owned businesses have the maximum opportunity to participate in the Super Bowl procurement process. The NFL Emerging Business Program is designed to provide local minority and women-owned business enterprises (MWBE) access to these procurement opportunities. While participating in the Program does not guarantee receipt of Super Bowl XLV-related contracts, it is the intention of the North Texas Super Bowl Host Committee that interested MWBEs receive information on this process and an introduction to potential purchasing entities. For more information and updates on the Program, visit www.northtexassuperbowl.com/emergingbusiness.

For more Emerging Business FAQs, please click here.

Taste of the NFL

Date: Saturday, February 5, 2011
Location: Fort Worth Convention Center
Tickets: www.tasteofthenfl.com

What is the Taste of the NFL?
The Taste of the NFL is a Super Bowl party with a purpose! This over-the-top food and wine extravaganza brings together the country’s top chefs as well as current and alumni NFL players to represent each NFL city. Super Bowl XLV will mark the Taste of the NFL’s 20th year raising money and awareness for hunger relief. All net proceeds are contributed to food banks in the surrounding region. Taste’s goal is to raise $1 million in net revenue to be allocated to North Texas food pantries and to food banks in all 32 NFL cities. A portion of the proceeds from the Kick-Off Concert Series will support the 20th Anniversary of Taste of the NFL.

How do I buy tickets to Taste of the NFL?
Please visit www.tasteofthenfl.com for more information on tickets.

NFL Experience

The NFL Experience encompasses approximately 850,000 square feet and features more than 50 interactive games and attractions for men, women and children of all ages. The event also features special programming, including free clinics offering football instruction, as well as NFL Coaches Chats, where NFL coaches give insiders a look at the game of football. Free autograph sessions and the largest football card show also are featured.

YET (Youth Education Town)

The NFL will donate $1 million to the YET. The NFL YET Program was established in 1993 to provide activities for children in underserved communities. The "towns" are youth centers constructed in Super Bowl cities, bestowing a legacy from the game after the fans depart.

YET will be a safe-haven for children before and after school and on weekends, providing tutoring, computer training, sports and recreation activities and events of all kinds. The YET will be managed either by the Boys and Girls Clubs of America or the Salvation Army. The Kick-Off Concert Series will support this important initiative that will be among one of the most important legacies of the region’s first-ever Super Bowl. The North Texas Super Bowl XLV Host Committee must raise $1 million to be matched by a like amount from the NFL to construct and endow the operation of the YET, which will be constructed in a challenged neighborhood in the region.

North Texas Super Bowl XLV Host Committee Events

Many events will take place in the North Texas region in the days and weeks leading up to Super Bowl XLV. A calendar of events open to the public is posted at www.northtexassuperbowl.com. This calendar will include any applicable ticket information.

Kick-Off Concert Series

What is the North Texas Super Bowl XLV Kick-Off Concert Series?
Super Bowl XLV’s Kick-Off Concert Series will be the cornerstone of the historic 12-month countdown to North Texas’ first-ever Super Bowl. The Series will be the first of its kind in Super Bowl history and the largest and most significant volunteer-supported production in the history of North Texas. Faith Hill will be the first act on Saturday, March 6, 2010 at Bass Hall

For more information, please call Special Events Manager, Kristen Miles at 214-252-5107.

Century in the Making

Century in the Making will be one of the highest-profile and most enduring legacies of the North Texas Super Bowl XLV Host Committee. The Century in the Making Action Team compiled a “nominating list” of the 250 greatest football moments in the history of this region, which was announced to the public in January 2010. The public will then be allowed to vote, both on-line and at numerous events across the region, to decide a final tally of the 100 greatest moments. Final voting results will be released in Fall 2010.

To vote on your favorite moments, please visit www.centuryinthemaking.com

SLANT 45

What is SLANT 45?
SLANT 45 is an acronym for the Host Committee’s Service Learning Adventures in North Texas program designed by Dallas-based Big Thought that will operate throughout 2010. The program will involve 20,000 North Texas elementary school children who will perform more than 45,000 hours of community service projects throughout the region. SLANT 45’s Honorary Chairs are the 43rd President of the United States, the Honorable George W. Bush and Mrs. Laura Bush. The program’s Chair is former Dallas Cowboys’ great, Daryl Johnston.

For more SLANT 45 FAQs, please click here.

Youth Football Clinic questions/requests
Organizations planning youth clinics in North Texas for Super Bowl XLV can reach out to the following Host Committee staff for assistance: For locating facilities/venues, contact Glenn Menard at gmenard@northtexassuperbowl.com; For recruiting/managing youth, contact Angie Bulaich at abulaich@northtexassuperbowl.com; For volunteers, contact Amanda Whitelaw at awhitelaw@northtexassuperbowl.com.

I am a not-for-profit agency. Are there any opportunities my agency could be involved with to promote awareness of my cause during Super Bowl XLV?
We do believe the Super Bowl is more than just a game and there may be many other ways for a variety of charitable organizations to be involved. We are creating a list of charitable organizations that have contacted us to share with the NFL. If you would like to be included please send us your complete contact information to Community Outreach Manager, Angie Bulaich at abulaich@northtexassuperbowl.com.

Fundraising/Sponsorship

$1 Million Sponsors and Partners
American Airlines
BNSF Railway
CorporateMagic
Dallas Convention & Visitors Bureau
Fluor
Frito-Lay
Gene and Jerry Jones Family Arlington Youth Foundation
Mr. and Mrs. Tom Hicks
Hillwood Development
Jones Lang LaSalle
Boone and Madeleine Pickens
Ted and Shannon Skokos
Ryan

We also have the following Sponsors:
Alcatel-Lucent
Anonymous
Bank of America
Capital Grille
Cort
Custom Coffee
Cyclone Anaya's
Dallas Cowboys
Dell/Perot Systems
Diane and Hal Brierley
Dr Pepper
Ebby Halliday
Fearing's Restaurant
Fort Worth Club
Freese & Nichols
Go Vision
High Profile
HKS, Inc.
Hunton & Williams
Jason's Deli
Mosaic Sales Solutions
NorthPark Center
Ocean Prime
Pepsi Bottling
Plains Capital Bank
Quicksilver Resources
Republic Services
Rovillo&Reitmayer
Sabre
Sprint
Texas Instruments
The Heights at Park Lane
Todd Events
US Trust
Warrior Group
Winstead PC

Do you have any charitable efforts?
Yes — several Host Committee projects will leave a lasting legacy for the North Texas region including the Kick-Off Concert Series, SLANT 45 and the Century in the Making Campaign. Additionally, the NFL will bring their own community outreach efforts to North Texas. They will work with the Host Committee to plant thousands of trees, recycle office and construction materials back in to the community, collect food for food banks, sporting equipment for youth teams and much more.

How do/does I/my company become a sponsor?
To inquire about sponsorship opportunities, including ticket packages, email Director of Business Development, Robbie Douglas, at rdouglas@northtexassuperbowl.com. Thank you for your interest in the North Texas Super Bowl XLV Host Committee.

Media/Communications

Broadcast Network: FOX
Radio: TBD
Media Center: Sheraton Dallas
Audience: Super Bowl XLIV, had the largest recorded total audience in the history of television — 106.5 million viewers.

The NFL expects more than 4,500 credentialed media to cover Super Bowl XLV, including more than 400 international media.

All members of the media should be directed to Tony Fay, Vice President of Communications. If Tony is not available, they should be directed to Dane Brugler, Communications Assistant.

Tony Fay
tfay@northtexassuperbowl.com
214-252-5110 - office

Dane Brugler
dbrugler@northtexassuperbowl.com
214-252-5113 - office

Those interested in receiving news releases and periodic updates from the Host Committee should sign up for our newsletter.

I am a member of the media and want to cover the game. How do I get credentials?
Media credential requests for Super Bowl XLV will be handled by the NFL. Interested media should visit www.nflmedia.com and register on-line. Credential applications will be available during the fall of 2010.

Where will media stay and work for Super Bowl XLV?
The media center will be at the Sheraton Dallas. Journalists can broadcast and file their stories from this location.

Are you seeking additional video production services during Super Bowl week?
If you are in need of additional production support during Super Bowl week, please take a look at the audio/visual companies listed in our Emerging Business Guide. This will be available March 2010, but please keep checking the site for more information.

Can my radio station broadcast from Radio Row during the week of the game?
The NFL manages all aspects of the Super Bowl Media Center, including Radio Row. Details related to Super Bowl XLV will be determined at a later date.

What local TV station will broadcast Super Bowl XLV?
Your local FOX station will televise Super Bowl XLV. Check your local listings for the channel in your area.

Operations/Transportation

Airports
For airport information, visit the Aviation section or our Web site at www.northtexassuperbowl.com/aviation.

Super Bowl XLV Game Day Parking/Drop-Off Information

Game Day Parking
Information regarding parking locations is currently under development and is expected to be published spring 2010. All vehicles parking at or around Cowboys Stadium on Super Bowl Sunday will be required to have a visible parking permit.

RV Parking
No RVs will be permitted to park in the NFL-controlled parking areas around Cowboys Stadium for the Super Bowl. Visitors should contact local RV campgrounds and parking areas directly. Check the local Convention and Visitor Bureaus' website for a list of RV parks and campgrounds in North Texas.

Tickets

The vast majority of Super Bowl tickets, approximately 75%, are distributed among the 32 NFL teams.

NFC Team: 17.5%
AFC Team: 17.5%
Dallas Cowboys (Host Team): 5%
Remaining 29 NFL teams: 1.2%
The remaining 25.2% are controlled by the NFL and are distributed primarily to NFL affiliated companies (NFL Properties, NFL Films, NFL Players Association, etc.) the broadcast network, corporate sponsors, media, VIP's charities, fans and the Host Committee.

How can I enter the Super Bowl XLV Random Drawing?
The NFL distributes approximately 1% of the tickets to fans through an annual Super Bowl random drawing. The drawing is not considered a lottery since there is no charge to enter. This is the NFL's only method of distributing tickets to the general public. The NFL does not sell tickets to travel or ticket agents. Requests for the random drawing are accepted between February 1 and June 1 of each year preceding the game. You will be notified by mail in October or November if you are eligible to purchase Super Bowl XLV tickets. All entries must include name, address, phone number and e-mail address, and must be sent via certified or registered mail. Requests should be sent to:

Super Bowl Random Drawing
P.O. Box 49140
Strongsville, OH 44149-0140

There is a separate random drawing for Accessible Seating. The deadline to enter is September 1.
Entries should be sent to:

Super Bowl ADA Random Drawing
National Football League
280 Park Ave.
New York, NY 10017

Please note: Only one request per address is accepted. Duplicate requests will be ineligible.

Are you a business, organization or individual interested in purchasing tickets to Super Bowl XLV?
Please contact Robbie Douglas, Director of Business Development, for sponsorship packages, hospitality packages and other options. There is a price point for every budget. There are packages for corporate groups and the individual traveler. Robbie can be reached at rdouglas@northtexassuperbowl.com.

I am current season ticket holder. What is going to be offered to season ticket holders for this Super Bowl event in regards to seats or my existing seats/tickets?
As a current suite holder at Cowboys Stadium, please contact the stadium directly. Please call 817-892-4400 to talk with the main sales staff.

I want to purchase tickets to the Dallas Cowboys game. How can I get tickets to the 2010 season?
You may go to www.ticketmaster.com or www.dallascowboys.com to buy tickets to see the Dallas Cowboys at Cowboys Stadium. The North Texas Super Bowl XLV Host Committee is a not-for-profit corporation separate from the Dallas Cowboys organization. Thank you for reaching out to us and please check out our Web site, www.northtexassuperbowl.com to stay updated on the North Texas Super Bowl XLV Host Committee.

Vendors/ Merchandising

How do I become a vendor for Super Bowl?
Your business name and contact information can be added to our General Vendor Database. Please click here for more.

Can I use the Host Committee’s logo on my product?
The official North Texas Super Bowl XLV Host Committee logo is the property of the NFL and is designed and approved by that organization. The use of the logo is strongly enforced and restricted to use solely by the Host Committee and its sponsors.

Can I use the Super Bowl XLV logo on my product?
No. The official Super Bowl XLV game logo is the property of the NFL and is designed and approved by that organization. The use of the logo is strongly enforced and restricted to use solely by NFL sponsors and affiliates. The NFL issues a limited number of temporary Super Bowl licenses for selected unique products. Licenses offered to local minority and women-owned businesses are only good for Super Bowl. The deadline to apply for a limited license is to be determined.

Memorabilia/souvenirs sales, permits, licensing and/or authorization required if any to sale items.
The NFL controls the sale of all Super Bowl related merchandise including the production of the actual merchandise and its distribution. They have a vendor in place already for the game in 2011 which also includes the weeks leading up to the game.

All Super Bowl related products must be licensed by the NFL. If you would like to pursue a temporary licensing agreement to create Super Bowl merchandise, please contact the NFL at 212-450-2000.

Temporary structures to vend merchandise are not permitted within a one mile radius of the stadium.

Visitors

I'm coming to North Texas to visit? What else should I do while I'm here?
For comprehensive visitor information, please check with our regional Conventions and Visitors Bureaus:

Addison (www.addisontexas.net)
Arlington (www.arlington.org)
Dallas (www.visitdallas.com)
Denton (www.discoverdenton.com)
Farmers Branch (www.farmersbranchcvb.com)
Fort Worth (www.fortworth.com)
Frisco (www.visitfrisco.com)
Grapevine (www.grapevinetexasusa.com)
Irving (www.ci.irving.tx.us)
Lewisville (www.visitlewisville.com)
Plano (www.planocvb.com)
Richardson (www.cor.net)

How many visitors will come to North Texas for Super Bowl XLV?
It is estimated that approximately 150,000-200,000 visitors will converge on the Super Bowl host city. Cowboys Stadium in Arlington is anticipated to have a Super Bowl capacity of 100,000. Past host cities and the NFL estimates indicate that a minimum of 40,000 non-game ticket holders visit Super Bowl cities each year to be a part of the festivities.

Who is the typical Super Bowl attendee and what is the typical length of stay? 
The average Super Bowl attendee spends four nights in a hotel. Of the attendees, 80% are from another state, 70 – 90% arrive by plane, and the average fan spends $1,500 - 2,000 during his/her stay.

Of these visitors:

60 percent classify their occupation as managerial or professional.
53 percent earn at least $75,000 a year.
38 percent earn more than $100,000.
56 percent are key decision-makers in their company.
60 percent of the above key decision-makers work at companies who host meetings outside of their corporate headquarters.
70 percent of these decisions-makers would consider holding a meeting in the Host City after visiting because of the positive Super Bowl Experience.
20 percent would consider expanding their present operations in the Host City area.
29 percent would consider establishing business operations in the Host City area.

Hotels
More than 24,000 hotel rooms are under contract for use by the NFL during Super Bowl. These rooms were secured as part of the original bid and will be assigned by the League office. They include properties in Collin, Dallas, Denton and Tarrant counties.

How can I book a room for Super Bowl XLV?
Coming soon, there will be an on-line lodging reservation system that can be accessed from our Web site.

How does the Host Committee keep hotels from overcharging Super Bowl visitors? 
Each participating hotel in the NFL block and others in the region have signed an anti-gouging agreement and have agreed not to charge more than their highest published rate (rack rate).

I am the General Manager/ Sales Manager of a hotel and cannot find any records our hotel is on your Super Bowl preferred hotel listing. Can you let me know if we are in the contracted block of rooms and if we are not, can you please send me a contract so I can be a part of the block?
Send all hotel requests/questions to Carly Christopher at carly.christopher@northtexassuperbowl.com.
The NFL has not designated a Fan Housing service yet but we will forward your contact information when they do. Thank you for your interest in Super Bowl XLV.

I am a corporate group looking for hotel rooms and tickets to Super Bowl XLV. How do I go about looking into this program?
If you are interested in hotel rooms or any other forms of hospitality for your company, please submit your name, e-mail address, company name and short description of what types of hospitality packages you are seeking to Robbie Douglas at rdouglas@northtexassuperbowl.com. Thank you again for your support of the North Texas Super Bowl XLV Host Committee.

Volunteers

The Host Committee will look to recruit approximately 10,000 volunteers related to and during Super Bowl XLV for various events. Those interested in applying can visit www.northtexassuperbowl.com to complete the official online application. Applications will be accepted in spring 2010.

For more Volunteer FAQs, please click here.

Fun Facts

Has a host city team ever played in the Super Bowl in their home stadium?  
No host city team has ever played in the game in their home stadium. The 49ers played in Super Bowl XIX, but the game was played at Stanford Stadium — not their home stadium of Candlestick Park.

Where have other Super Bowls been held? Please visit http://www.nfl.com/superbowl/history.

How much does the Vince Lombardi Trophy cost? And who makes it? 
$25,000; Tiffany & Co. of New York

What’s the cost of Super Bowl Rings? 
The NFL pays for up to 150 rings at $5,000 per ring (plus adjustments for increases in gold and diamonds). The league also pays for 150 pieces of jewelry for the losing team which may not cost more than one-half the price set for the Super Bowl ring.

Important Contact Information

National Football League
280 Park Avenue
New York, NY 10017
212-450-2000
www.nfl.com

Host Committee Online
www.northtexassuperbowl.com
Facebook
Twitter
MySpace

Arlington Office
Cowboys Stadium
One Legends Way
Arlington, TX 76011
214-252-5100

Dallas Office
2911 Turtle Creek Blvd.
Suite 1000
Dallas, TX 75219
214-252-5100

Fort Worth Office
777 Taylor Street
Suite 1124
Fort Worth, TX 76102
214-252-5100

Area Visitors Bureaus
Addison (www.addisontexas.net)
Arlington (www.arlington.org)
Dallas (www.visitdallas.com)
Denton (www.discoverdenton.com)
Farmers Branch (www.farmersbranchcvb.com)
Fort Worth (www.fortworth.com)
Frisco (www.visitfrisco.com)
Grapevine (www.grapevinetexasusa.com)
Irving (www.ci.irving.tx.us)
Lewisville (www.visitlewisville.com)
Plano (www.planocvb.com)
Richardson (www.cor.net)

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