Pam Roach

Board

Pam Roach is a PR strategist and counselor and President/CEO of Pam Roach Public Relations. Roach has amassed more than 17 years of experience as a communications professional helping clients and former employers earn stakeholders’ trust, bridge communication gaps, promote responsible business practices, and enhance corporate reputations.

Prior to forming Pam Roach Public Relations, Roach worked exclusively to provide PR and capacity-building services to advance economic and community-development initiatives of public, private and nonprofit sector funders throughout the state of Texas. Today she is actively involved in civic affairs of Arlington and the North Texas region. Appointed by Mayor and City Council, Roach has served in major leadership roles in Arlington, Texas, home of the new $1.2 billion Cowboys Stadium. Most recently, Roach was recognized for her role as chair of the Arlington Convention & Visitors Bureau Board of Directors where she successfully reset the strategic direction of the organization. Other leadership service includes: 

• North Texas Super Bowl XLV Host Committee Board of Directors (2008 2011)
• Arlington Convention & Visitors Bureau Board of Directors (2005 – 2009, board chair from 2007 - 2009)
• Arlington Planning & Zoning Commission (1999-2005, vice chair from 2003 – 2005))
• Neighborhood Revitalization Strategy Area Steering Committee (1999)
• Capital Improvements Advisory Committee (1999-2005)
• Citizens Bond Campaign Committee (2003)
• Central Sector Leadership Planning Committee (1998-1999)

At the state level, Roach was appointed by Texas Railroad Commission Chairman, Michael Williams, to serve on the Alternative Fuels Advisory Committee. (2000 – 2002)
 
In recognition of her commitment to community service, Roach has received numerous civic awards:
• City of Arlington’s Volunteer of the Year 2009, presented in August 2009
• Mayoral Proclamation “Pam Roach Day, June 23, 2009”
• Adam Clayton Powell Heritage Award for Public Service, presented by the NAACP Arlington Chapter in 2005
• Woman of the Year, presented by the Arlington Alpha Kappa Alpha Sorority, Inc., 1999
• Woman of the Year, presented by Mount Olive Baptist Church of Arlington, 1999
• Appreciation Award, presented by Metro Christian Academy, 2000

Roach is a graduate of the University of Texas at Arlington, with a Bachelor of Arts degree in Communications. She is a mom of five and wife to husband Jerry for 18 years.